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かかく

以前あるサイトであった書き込みの話。そのサイト仮称mi×i←x(エックス)じゃなくて×(バツ)で伏字にしてみた。意味なし(笑)そこででとある美容師がこう書き込んだのが発端。
「先日××美容室で髪を染めましたがとんでもない仕上がりでした。しかも予約したにもかかわらずすごい待たされた。カラーは後日直しに行ったのですが、担当者は嫌そうな顔して直らないかもと。どちらにせよ、このままじゃ困るから直してくれるよう言ったのですが、結局またおかしな色にされてしまいました」
××美容室は言わずと知れたディスカウントサロン、低価格を売りにする美容室でした。その美容師の女性の激怒の書き込みに最初は同情論が書き込まれたんです。しかし、その後書かれたことが興味深い。
「あなたがプロなら、そのサロンの値段でまともなカラーができるわけないでしょ?美容師であるあなたにもある意味責任あるのでは?」とその女性は書かれたんです(^_^;)
これが、一般の方だととてもそんなこと言われようもありませんが、美容師だったのが痛かった。
美容室の広告を見てみると、カラーリングの料金ってすごく幅がありますよね。安いと千円代から、青山の某サロンのカラーリストのように2万円以上の価格まですごい幅です。それでも、普通のサロンの場合はだいたい4~6千円くらいが相場でしょうか。
カラーリングの価格、内訳はというと、カラー剤材料費、塗る手間賃、アフターシャンプー代金、その他。その他には、お客様一人がサロンに滞在する時間を考慮したいわば場所代やサロンを運営する為に必要な費用が加算されます。
日本の場合、手間賃というのはあまり価値が高いと考えられていない感があるそうです。手間賃よりも材料費にウエイトがある。材料費、サロンによっては材料費は使った量に応じて割り増しになる場合もありますが、それは少数派で、多くの場合は大量に薬剤を使う場合も割り増しは行われない・・・かも。いや、ロング料金がそれ?あれ?bleuの場合ロング料金というのが基本無いので分からなくなってきました(^_^;)
えーっと、材料費ですが、場合によっては凄くかかってしまう場合があります。たとえ話ですが、ロングで毛先まで染める時、市販の薬剤の用量換算で2~3箱分使うこともしばしばあります。すると、もう利益なんてわずかなんですよ(涙
いや、泣いちゃいけません。
ある美容師から聞いた話。その美容師が勤めていたサロンのオーナーが言い放ったそう。「お客様の後ろ頭なんてどうせ見えないんだからカラー剤たくさん塗る必要なんてない」←凄いですよね(苦笑
カラー剤、必要十分に塗る必要があります。多過ぎもムラになるのですが、少なすぎもかなりまずい。適量かやや多めに塗るくらいじゃないと綺麗に染まらない場合もあります。そういう意味でbleuでは薬剤をケチれとは言いません。
ただし、無駄は気をつけるようにはもちろん言います。不要に作りすぎて捨てるのは環境にも良くないですから。
話し戻って、mixiに書かれていた前出の女性美容師が行った美容室。価格から考えると、施術に使う薬剤の原材料費でほぼ儲け出ていません。いや、やり直しになってもう既に赤字状態。もちろん赤字にしたのは、失敗した美容師のせいではあります。
しかし、美容師ならばこそ、失敗されてまたその店に行くかぁ?ってところに食いつかれて書き込みされたんですね。価格体系から云って、さらに一度行ってみて明らかに希望に対して満足が得られなかったのですから、もう一度行ってどうなるかはプロなら分かったのではないかと。
この話あくまで美容師の話です。一般のお客様のことではありませんので誤解なきよう。
そしてディスカウントのサロンがみんな下手だと言っているつもりも毛頭ありません。
しかし、価格と満足を得られる確立は比例するかも?ということを書いているんです。
マクドナルドよりもモスバーガーの方が顧客満足度高いじゃないですか。でも、子供はマックが好きだし、大人でもモスよりマックない人もいると思います。
でですね、それはマックの牛肉とモスの牛肉の違いとかではもちろんなく、店員の笑顔の差でもなく、もっともっと小さな要因の積み重ねなんですよね。
なんだかだんだんbleuの値段についての言い訳みたいになってきました(爆)そういう意味ではありませんので。
う~ん、やっぱこういう話はtextでは難しいですね(反省

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